Every once in a while I buy a Vogue. Usually, the September issue + one/two more times a year. Because it’s an international magazine, here in Croatia, Vogue costs double the amount that is sold in the country that it’s from. And with our lower income and standards than western countries, it’s something you buy on occasion and rest of the year you splurge on other luxury items such as food and electricity. That being said, I would like to analyze the inspiration I get from Vogue.
Ever since I was a young girl, I thought Vogue would be this super fancy fashionable magazine that all stylish and elegant ladies would read as guide to be more elegant and stylish. And often times it’s the truth. For example, when I see Max Mara ad with models wearing designers’ iconic camel toned coats or Van Cleef & Arpels beautiful jewelry showcased in even more beautiful way. But lately… hm… I don’t know where to start.
Lately, coalescing of high-end fashion with modern millennials made some sort of androgynous combination that even David Bowie in the seventies wouldn’t wanna wear. Forgive me if I’m wrong, but in 2018 September issue of British Vogue I saw a Marc Jacobs ad that made me laugh so much I literally cried.
And with no offense to designers (whom, I’m sure, had a vision for their designs), but I didn’t see anyone out there wearing this particular (or this type of) garment. Not on the street, and not even during fashion week when everyone in the fashion world tries extra hard to be special and stand out. Now, maybe the outfit in question itself was „a commentary to modern society“ , but in reality, most of us ladies just want an outfit that makes us feel pretty and looks gorgeous on us.
This was reference to the ad part of Vogue. There’s also the part that contains bunch of political agenda. Depending on which Vogue I’m reading, when I see reference to Brexit, #metoo , Trump administration or anything similar, I get annoyed in a heartbeat. Not because of the topics itself, but because fashion magazine isn’t a place I want to read about it. I see it on the news and on the Internet all the time, and when I open a magazine to relax and get inspired, I really don’t want to see anyone’s political opinion on anything. I’m here for the clothes, shoes and accessories! And I thought we’ve all passed the point where our clothes have to make some sort of political statement.
And then we stumble upon someone’s lifestyle edit. We all have different standards and priorities in life, so not everybody can justify someone else’s financial and lifestyle priorities. In 2018 October issue of British Vogue, there was life&style section where I saw a comment on £1,190 Hermès blanket: „I already have quite the collection of blankets, but I think I need to add one more from Hermès.“ (Seriously???!!)
Again, not everyone lives with the same standards and there are people who can and will spend a thousand pounds on a blanket (the blanket is btw. 90%merino wool and 10%cashmere, so it’s definitely quality product) but I find something ridiculous in all this. Maybe not in a price tag of blanket, but in a need to buy one if you already have a whole collection of them. It’s just a blanket.
All in all, Vogue is definitely a place where you’ll see a lot. The good, the bad, the common and not-so-common, beautiful and ugly, ridiculous and inspiring. But is it a style Bible? No. Not at all. At least not in 2018. I see more style inspiration scrolling down on my Pinterest account. I am purchasing Vogue again, though. Maybe in spring. And I hope there will be more of content, not only for inspiration but also for (dare I say it?) a little bit of laughing. Because I cannot be the only one in this world who thinks some things in Vogue are too funny to be true. With that thought and photo below, I’m leaving you. Feel free to write me your thoughts on the subject.
Vogue, October 2018
Coat: Moncler, £3,795
Until next time,